ALTA’s Consumer Marketing Workshop, Powered by HOP.  The Homeowner Outreach Program hosted a 2-day virtual Consumer Marketing Workshop Online.  In just 6 hours, you will be equipped with the tools needed to coach others on how to explain the benefits of title insurance to consumers.  The workshop can be introductory or serve as a refresher.  Part 1 introduces learners to public speaking and audience engagement, AI and how to use it to your advantage, RON and digital payments, hashtags and trends.  Part 2 focuses on client engagement, value to Title Insurance, digital media, ALTA documents, and HOP materials. 

Learning Objectives:

• Learn the ins and outs of HOP and why the program was developed.
• Position your company in a digital world and reach new customers.
• Public speaking and marketing tactics to increase audience engagement.
• Meeting and exceeding customer expectations.
• Protecting property rights and the value of title insurance opposed to other insurance types.
• Incorporating digital media into marketing efforts.
• The art of customizing HOP materials.
• Ensuring compliance and working within the law.
• Effectively engage and inform your employees, Realtor and lender customers.

Benefits of attending:

• Listed on ALTA website as an official ALTA-trained HOP Leader.
• Access to HOP Leader-only materials.
• 10% discount on ALTA major meetings.

Certificate of Leadership

Upon successful completion of the workshop, a student will be able to download a certificate of leadership.  Certification can be renewed every 3 years.

Members: $80.  This course is only open to ALTA members.